Market Research

GRIT report on analytics trends

Leave a Comment

Grit Report News Frame

For the last 12 years the GreenBook Research Industry Trends (GRIT) Report (published by GreenBook Blog) has been the leading and most comprehensive survey of the global market research industry.

The 2013 edition of the GRIT Report has now been released, which includes a fascinating industry Influencer Analysis contributed by Colourtext’s sister company Dollywagon Media Sciences.

The report throws light on important new trends within the research and analytics business.  For instance, we see new technologies and research concepts gaining traction and demands for new professional skill sets emerging.

One of the key trends highlighted by this year’s report is a startling rise in demand (mainly from US customers) for text analytics solutions.

Colourtext founder Jason Brownlee comments, “We think this trend is explained by a growing challenge faced by many organisations.  Social networks, customer helplines and market research panels generate huge numbers of natural language text messages every day.  Companies are struggling to process and make sense of this deluge of market feedback.  Colourtext is part of an exciting wave of innovation in Natural Language Processing (NLP) that aims to meet this challenge.”

You can download a copy of the 2013 GRIT Report here – we hope you find  informative and useful. Enjoy!

To find out more about Colourtext, you can download our presentation “Introduction to Colourtext” here.

If you would like to get in touch with Colourtext please email jason.brownlee@colourtext.com.