Lorde is a new singer-songwriter from New Zealand, just 16 and she’s ignited a fire on Twitter.

Colourtext algorithms analysed 1 million tweets about Lorde to find the substance behind the hype, and see if it can last.

This video brings our analysis to life and illustrates the kind of insights that lie buried within social data.

To learn more about how Colourtext analyses social data from sources like Facebook, Tumblr, blogs and Twitter, please get in touch with jason.brownlee@colourtext.com