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Terms & conditions

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Please read these Terms and Conditions for the Supply of Services carefully, as they set out our and your legal rights and obligations in relation to our services. 1. Definitions and interpretation 1.1 In the Agreement: “Affiliate” means a company, firm or individual that Controls, is Controlled by, or is under common Control with the [...]

You got an insight dashboard strategy yet?

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Our 2-minute video-short illustrates what dashboards can do and how easy they are to implement. Depending on your browser settings you might find the sharpness of the video improves by using this link. Consumer insight and social analytics budgets have grown consistently over recent years, despite the ravages of the Great Depression. This means more businesses recognise [...]

Modern problems: turning up the hype-dial to 11 on social media

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Charlie Brooker is a British comic and media commentator. He recently published the above article in The Guardian. Brooker was provoked by the tonal disparity between tweets describing Kate Bush’s comeback tour as a kind of transcendental experience, and the rather more hum drum report of a true fan who’d attended one of her concerts. At an [...]

Social Mapping – streetwise research

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Social Mapping is a new and exciting field of media research and market intelligence.  It builds upon traditional research techniques by mining unique insights from the social web that can be continuously tracked and updated. Social Mapping has many applications, but one key area where it’s making an impact is in the field of Custom [...]

How to get to the top of the #MRX Influencer ranking

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Colourtext was asked by Ray Poynter of Vision Critical (@raypoynter) if we could re-run the popular #MRX Influencer ranking we produced for Research Live (@researchlive) back in 2012. The objective was to find the most influential members of today’s #MRX market research community on Twitter. We also hoped to discover new insights on how Social [...]