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Want to break into a new market discovered by a competitor?

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We’re learning how to find and target another brand’s early adopters. My client is launching a product into a new category but they’re not first into this market. A competitor has recently established itself and generated big sales, which is great because it proves customer demand actually exists. We’re therefore more than curious to discover [...]

Colourtext Alerts

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What are Colourtext Alerts? Colourtext Alerts are a simple, low-cost way for media companies to drive revenue growth from local and regional advertisers. It’s a simple online service that delivers media sales leads, once a day, directly to an exec’s inbox or Salesforce account when local companies use social media to promote new products, services, [...]

Fighting back against Amazon

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Fighting back against Amazon – segmenting online shoppers in the US Market segmentation has been a nerdy personal passion for me since I worked on consumer magazines in the 90s and 00s. I got to create projects for Emap that explored new trends in music, luxury branding, technology and popular culture, which was ace. We [...]

Best practice in survey design for segmentation

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Segmentation research is an effective tool for defining your target audience, aided by an abundance of data generated from digital platforms and mobile devices. But the secret of success lies in good segmentation survey design. We wrote an article for Admap with our friends Jon Puleston and Alex Wheatley at Lightspeed Research. It looks at [...]

Terms & conditions

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Please read these Terms and Conditions for the Supply of Services carefully, as they set out our and your legal rights and obligations in relation to our services. 1. Definitions and interpretation 1.1 In the Agreement: “Affiliate” means a company, firm or individual that Controls, is Controlled by, or is under common Control with the [...]