Hear the authentic voice of your customers.

Colourtext is a leader in Social Influence, Sentiment Analysis and Market Segmentation.

We offer deep analysis of what consumers are thinking and feeling within social media chatter, customer satisfaction feedback and market research data.

Our technology delivers actionable results. It pinpoints the key influencers who shape opinion and drive debate within any market vertical.

We find who you need to talk to, and what you need to talk to them about.

Colourtext is different. It uses emotional intelligence to process natural language data.

Click below to see how Colourtext reveals the stories within social media chatter, customer satisfaction feedback and market research verbatim data.

Colourtext for CRM Find out more Colourtext for Market Research Find out more
Blog

Fighting back against Amazon

Fighting back against Amazon – segmenting online shoppers in the US Market segmentation has been a nerdy personal passion for me since I worked on consumer magazines in the 90s and 00s. I got to create projects for Emap that explored new trends in music, luxury branding, technology and popular culture, which was ace. We [...]

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Colourtext for Sentiment Analysis

Social platforms, customer satisfaction programs and brand tracking studies generate huge volumes of market feedback every day. Most of this data arrives in the form of natural language messages and text.

There’s too much of this material to read through manually. Getting a clear sense of everything customers say is hard.

Most people agree that ‘sentiment analysis’ tools are inaccurate. They just can’t interpret language like people do.

Colourtext is different. It uses emotional intelligence to process natural customer feedback.

See The Demo

Find out more (pdf)

Colourtext for Social Insight

Social media networks generate huge volumes of market feedback every day.  Most of this data arrives in the form of natural language messages and text.

There’s too much of this material to read through manually.  Getting a clear sense of everything social web users say is hard.

Most people agree that ‘sentiment analysis’ is inaccurate.  It just can’t interpret language like people do.

Colourtext is different. It uses emotional intelligence to process social media chatter

See The Demo

Find out more (pdf)

Colourtext for Market Research.

Market research studies and brand trackers generate huge volumes of consumer feedback every day. Most of this data arrives in the form of natural language messages and text.

There’s too much of this material to read through manually. Getting a clear sense of everything survey respondents say is hard.

Most people agree that ‘mechanical turk’ methods of coding this data are expensive and inaccurate.

Colourtext is different. It uses emotional intelligence to automatically process survey verbatims and qualitative transcripts

See The Demo

Find out more (pdf)

Jason Brownlee

CEO (Technology Development)

Jason Brownlee is the Founder and CEO of Colourtext and has both a corporate and start-up business background.

His past roles include Head of Audience Insight at Emap (now Bauer Media), the establishment of research consultancy ‘Other lines of enquiry’ and Founder of Dollywagon Media Sciences.

Jason created Colourtext as a new spin-out from Dollywagon following an intensive 12 month R&D effort.